This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.


The Security of Your Personal Information Is Very Important to us

This Privacy Policy governs your use of Easysmile.com (the "Site"). Easysmile values our customers and guests and respects your concerns about online security and privacy. We believe in providing you with a safe and secure online experience. Our Privacy Policy is intended to provide you with information about how Easysmile collects and handles information about you, including your personal information on the Site. By using our Site, you consent to the collection and use of your personal information as set forth herein. This Privacy Policy is incorporated into the Terms of Use by this reference. In addition to reviewing our Privacy Policy, you should also read our Terms of Use. Your use of the Site constitutes your agreement to the terms and conditions in this Privacy Policy and the Terms of Use.


Our Privacy Policy Will Change Over Time

Because we continue to develop the Site and take advantage of technologies to improve the services we provide, our policies will change over time. We encourage you to refer to this Privacy Policy from time to time to stay abreast of our most current privacy policy practices. Your continued access and use of the Site will constitute your acceptance of any changes or revisions to our Privacy Policy.


Summary of Our Privacy Policy

This Privacy Policy explains how we collect, use and protect your personal information as you interact with us online. This Privacy Policy explains:

  • What information Easysmile gathers from users of the Site.
  • How Easysmile uses the personal information that you share with us and that we learn about you because of our relationship.
  • How Easysmile uses non-personal information.
  • What personal information, if any, Easysmile may share about you with others and the conditions that protect your information if it must be shared.
  • What kind of security measures Easysmile takes to protect your information from loss or disclosure.
  • The circumstances under which you can access personal information you have shared with Easysmile and have that information corrected, restrict Easysmile's use of that information, and even have it removed from our active servers. Other things you should know about privacy and Easysmile.
  • Other things you should know about privacy and Easysmile.

The Type of Information the Site Collects About You

Easysmile collects information that you provide to us or that we learn about you from your use of the Site. For example, you may provide information to the Site when you register, search, add items to your shopping cart, participate in a survey, rate or review our products or services, or communicate with Easysmile's Patient Care department online. As a result of those actions, you might supply us with such information as your name, address, phone number, email address, and personal shopping and product preferences. We also automatically receive and store certain types of non-personal information, such as demographic or statistical information, whenever you visit the Site.


Third Party Services

Our customers are active in many different communities, both offline and online, such as Facebook, Pinterest, Twitter, Instagram, Tumblr, YouTube or Google+ accounts ("Third Party Accounts"). If you link to Third Party Accounts from our Services, we may collect some information about your use of the Third Party Account. We will only be able to collect the information if you've authorized the Third Party Service to provide us with that information or if you've made the information public.


Additionally, if you mention us through your Third Party Account, we may collect information and content related to your comment that is publicly available. If you wish to limit the information available to us, you should be sure to manage the privacy settings of your Third Party Accounts. One thing we won't ever store is your Third Party Account password.


If you link your account on the Services with a Third Party Account, we may also collect and store publicly available information about your contacts and friends from the linked Third Party Account. This information may include their photo, name, email address, birthday, interests or other content you can see when you access such profiles on those Third Party Services. We may also collect and store information if you invite other users to the Services by providing us with their Personal Information.


How Easysmile Uses and Shares Information About You

We try to provide you with the information you need to make informed, reasonable choices with respect to how the Site uses or shares your information. Easysmile uses and shares personal information from you in several ways:


We use information we have collected about you to provide you with the very best products and services, shopping experience and to operate our business. We do not sell your personal information to third parties for any reason. We do not disclose your personal information to unaffiliated third parties who may want to offer you their own products and services unless you have requested or authorized us to do so.


We may share your personal information with third parties or affiliates of Easysmile where it is necessary for us to complete a transaction or do something you have asked us to do. Likewise, we may share your personal information with third parties or affiliates of Easysmile with whom we have contracted to perform services on our behalf. Companies that act on our behalf are required to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.


We may disclose your personal information as permitted or required by law, such as in connection with a subpoena or similar legal process, or in connection with a merger, acquisition, or bankruptcy, as discussed further below.


Website Usage

Easysmile or its authorized service providers may observe activities, preferences and transactional data (such as your IP address, browser type and operating system) relating to your use of the Site. This information is generally collected in non-personally identifiable format. We may use this collected or logged information in order to provide better service, to facilitate our customers' use of the Site, to track usage of the Site, to address security hazards, and for other administrative or operational purposes. Easysmile, or its authorized service providers, may use this information to track aggregate traffic patterns throughout the Site. We may use aggregated, statistical information to describe our customer audience, products, and services, and to develop partnerships with third parties to offer products and services in which we believe our customers will be interested.


Our Security Practices

Except as otherwise set forth in this Privacy Policy, our internal data security policies restrict access to customers' personal information to authorized employees for Easysmile business purposes only. Our employees are bound by Easysmile policies that require them to maintain the confidentiality of our customers' personal information. Employees who violate these requirements are subject to disciplinary action, up to and including termination. We maintain physical, electronic, and procedural safeguards that are designed to guard our customers' personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, Easysmile cannot ensure or warrant the security of any information you transmit to us, and you transmit such information at your own risk.


What Are Cookies and How Does This Site Use Them

We may use cookies to collect or log certain information. A cookie is a small piece of information that a Site stores on a personal computer and which it can later retrieve. We may use cookies for some administrative purposes, for example, to store our customers' preferences for certain kinds of products or services or to store a password so that you do not have to input it every time you visit our Site. The cookies will not contain personal information that will enable anyone to contact our customers via telephone, email, or other means. This information will not be sold or shared with any third party not contracted with Easysmile. If our customers are uncomfortable with the use of cookie technology, they can set their browsers to refuse cookies. Certain services, however, could be dependent on cookies and our customers may disable those services by refusing cookies.


Links to Third-Party Sites

The Site may contain links to third-party sites. Please be aware, however, that Easysmile is not responsible for and cannot control the privacy policies of these other sites or their practices. We encourage you to read the privacy policies for these other sites, as they may differ from ours. This Site may also contain links to sites that display Easysmile branding and/or Easysmile's logo but which are maintained by third parties. Such websites are identified as third party sites by the website address or URL because they do not display a goeasysmile.com URL. Please read the privacy policy on these sites for applicable privacy practices relating to personal information collected via the sites because they may differ from the Site's privacy practices. This Privacy Policy applies solely to information collected by Easysmile via the Site.


Mergers, Acquisitions and Bankruptcy

If Easysmile should ever file for bankruptcy or merge with another company, or if Easysmile should decide to buy another business, or sell or reorganize part or all of Easysmile's business, Easysmile may be required to disclose your personal information to prospective or actual purchasers and other parties. It is Easysmile's practice to obtain appropriate confidentiality protections for information disclosed in these types of transactions.


Goasysmile.com is Not For Use by Children

The Site is not intended for use by minor children (under the age of 18). Parents and guardians should monitor the use of the Site by minor children. Children under age 13 should not use the Site at all. If a child under age 13 submits information through any part of the Site, and Easysmile becomes aware that the person submitting the information is under age 13, we will attempt to delete the information as soon as possible.


What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience.


When do we collect information?

We collect information from you when you register on our site, subscribe to a newsletter or enter information on our site.


How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize user's experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To allow us to better service you in responding to your customer service requests.
  • To send periodic emails regarding your order or other products and services.

How do we protect visitor information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.


Do we use 'cookies'?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.


We use cookies to:

Understand and save user's preferences for future visits.


You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.

If you disable cookies off, some features will be disabled It won't affect the users experience that make your site experience more efficient and some of our services will not function properly.

However, you can still place orders .


Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.


Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. Read Google's Ads Policy

We use Google AdSense Advertising on our website.


Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.


We have implemented the following:

Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.


California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more.


According to CalOPPA we agree to the following:

Users can visit our site anonymously

Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.

Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.


Users will be notified of any privacy policy changes:

On our Privacy Policy Page

Users are able to change their personal information:

By emailing us

By logging in to their account


How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.


Does our site allow third party behavioral tracking?

It's also important to note that we do not allow third party behavioral tracking


COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.


Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.


In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify the users via email

Within 1 business day


We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.


CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.


We collect your email address in order to:

Send information, respond to inquiries, and/or other requests or questions.

Market to our mailing list or continue to send emails to our clients after the original transaction has occurred


To be in accordance with CANSPAM we agree to the following:

NOT use false, or misleading subjects or email addresses

Identify the message as an advertisement in some reasonable way

Include the physical address of our business or site headquarters

Monitor third party email marketing services for compliance, if one is used.

Honor opt-out/unsubscribe requests quickly

Allow users to unsubscribe by using the link at the bottom of each email