the idea

Invisible aligners at a revolutionary price. Straighten and whiten your teeth from the comfort of your own home.

Currently, if you want to straighten your teeth with invisible aligners you have to get them via your orthodontist. They usually get the aligners via a dental lab or a company like Invisalign. These companies usually charge the orthodontists something around $5000 to $12000 HKD depending on the complexity of their patient's case. This is the part where it gets expensive. Typically the orthodontist will markup the invisible aligner treatment around 5 to 8 times! They'll justify their lofty pricing with the fact that running a dental clinic is very expensive.

We decided to implement the popular direct to consumer business model to the invisible aligner industry. We send you the invisible aligners directly from the dental lab. This saves you from having to deal with orthodontists and their lofty fees. To ensure a safe and comfortable customer experience we have a network of orthodontists who can evaluate your smile and assist you with your treatment plan. At Easysmile, it’s our mission to make smiles more affordable by offering invisible aligner treatments at 70% less than competitive brands. Get started here.

meet the team

We are a small group of dentists and designers from differrent parts of the world on a mission.

Alexander Macleod


Jeremy Davidson


Albert Castro

Dental Technition


Here’s a roadmap of our product to highlight the milestones from the initial phase to delivery and future updates.

12 may 2017

Mass Production

18 apr 2017

Testing Pre-Production Samples

Process refinement and product safety tests

28 feb 2017

Website & Development

23 jan 2017


18 dec 2016

Planning & Recruiting

8 nov 2016



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